Bateson available in Hardcover on Powells.com, also read synopsis and reviews. Hardcover available at Half Price Books. Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS. Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS. Bateson and a great selection of similar Used, New and Collectible Books. Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. Douglas Hoffman Colorado State University John E.G. Douglas Hoffman is a Professor of Marketing at Colorado State University. You will receive the book in the photo. | eBay!.
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